- Personal Project
Dymocks Clues is a personal project in attempt to bring kids back to bookshops. This campaign would reassure Dymocks booksellers to a whole new target, extending it's credibility to the new generation to come.
By suggesting a mystery is still unsolved around the most famous booksellers in Australia, kids would become detectives for the Dymocks case. They would also receive a kit containing a Notebook, the first clue to the mystery and a Loyalty Card. Different clues would be left inside brand new books so that kids would be able to find out "what happened to Dymocks". Whenever new facts were solved, the detectives would get rewarded.